Is there an impact of Augmented Reality (AR) on e-commerce metrics?

Is there an impact of Augmented Reality (AR) on e-commerce metrics? Hello, my name is Oleksii. I am a student who is interested in the influence of AR on e-commerce and is now working on a thesis on it. I believe that AR in e-commerce will definitely skyrocket some of the metrics in e-commerce, making this technology as innovative in this area as AI. However, for this statement words alone are not enough, we nee...

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